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HeadTalk Logo: I created the entire HeadTalk logo focusing on using simple design elements to acheive a very recognizable brand. This logo and branding became a major use in HeadTalk which used no consistent branding beforehand. |
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DUAlpineClub.org Branding: With the launch of the website came a whole new branding strategy that required us to provide a simple but effective way to build awareness of the website. Using this simple but effective design and the tagline "Your connection to the Great Outdoors" quickly helped the awareness of the website and continues to be a valuable advertising tool. |
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Alpine Club Clean Logo: This logo was created to have a much more professional look and something that was easier to use then the Ski Axe main logo that the club has had for a long time. The logo was modeled off of University of Denver Advertising guidelines and represents an easy to use logo that can be applied to a number of mediums. What is pictured is the logo with a black and red mountain background. |
| Alpine Club T-Shirts: I have developed two different styles of T-Shirts for the Alpine Club. The t-shirts are one of the most important design/advertising elements of the Alpine Club and a well-received design that transcends a variety of people is a requirement. T-shirt sales were approx 350-400 per design for a total of around 750 sold. |
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